How-To Optimize Onsite Search​

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The importance of Synonyms in eCommerce Search

Almost any person working with search is somehow aware of Synonyms and their importance when optimizing search to improve recall. Therefore, it will be no surprise to say that adding synonyms is one of the most essential methods of introducing domain-specific knowledge into any symbolic-based search engine.

From Search Analytics to Search Insights – Part 1

Over the last 15 years, I have been in touch with tons of Search Analytics vendors and services regarding Information Retrieval. They all have one thing in common: to measure either the value or the problems of search systems. In fact, in recent years, almost every Search Vendor has jumped on board, adding some kind of Search Analytics functionality in the name of offering a more complete solution.