This is the final post in a series of three. If you missed Part 1 and Part 2, please head over and read them first as this post will build on the work from our sample analytics application.

This article continues the work on our analytics application from Part 1. You will need to read Part 1 to understand the content of this post. “How To DIY Site search analytics — Part 2” will add the following features to our application:

In my first post, I talked about the importance of site search analytics for e-commerce optimization. In this follow-up, I would like to show one way how to easily build a site search analytics system at scale, without spending much time and effort on answering these ever present questions: