There are plenty of articles already out there that dig into this question and list the different pros and cons. But as in most cases, the honest answer is “it depends”.

When users search for things like “men’s waterproof jacket mountain equipment” they’re seeking help. What they expect is for the search engine to understand their intent, interpret it and return products, content or both that match.

Valantic understands the intricacies of working with large corporate digitization projects with systems like SAP, Spryker, Magento, Shopware, and Scayle, among others.

Almost any person working with search is somehow aware of Synonyms and their importance when optimizing search to improve recall. Therefore, it will be no surprise to say that adding synonyms is one of the most essential methods of introducing domain-specific knowledge into any symbolic-based search engine.

This is the final post in a series of three. If you missed Part 1 and Part 2, please head over and read them first as this post will build on the work from our sample analytics application.