This article continues the work on our analytics application from Part 1. You will need to read Part 1 to understand the content of this post. “How To DIY Site search analytics — Part 2” will add the following features to our application:

There are plenty of articles already out there that dig into this question and list the different pros and cons. But as in most cases …

How to frame simple, simpler, perfect? A drum teacher once told me – “To play a simple beat really well, you must first master the complex stuff; practice a lot. Then revisit the simple beat”. At the time, I was not particularly convinced. I mean, how hard could an AC/DC drum pattern be? Actually, really […]

How to set up Elasticsearch benchmarking, using Elastic’s own tools, is a necessity in today’s eCommerce. It’s time now to look at how Elastic’s …

The realization struck me while holding the hand of my seven-year-old son, standing at the precipice of the most giant cliff I had ever looked over. At this moment, his boundless freedom to explore his surroundings took a back seat to his safety. In that precarious and volatile moment, my natural intelligence as a human […]