If your business case involves only single-item baskets and 90% of your orders consist of only one article, you can skip this post.
All others: welcome to another trap in search experimentation!

Experimentation plays a pivotal role in search systems. It has the capability to improve performance, relevance, and user satisfaction. An effective search system is a must in this dynamic digital landscape. It needs to continuously adapt to meet the evolving needs and preferences of users.

In the world of online shopping, customers often start their search with a product’s brand name. For ecommerce retailers, it is essential to lead this “brand search” traffic to a dedicated landing page that highlights the associated products and provides a seamless user experience. Site search is an essential aspect of ecommerce, especially on mobile […]

There are plenty of articles already out there that dig into this question and list the different pros and cons. But as in most cases, the honest answer is “it depends”.

There are plenty of articles already out there that dig into this question and list the different pros and cons. But as in most cases, the honest answer is “it depends”.