Why Open-Source (also) Matters in eCommerce There are plenty of articles already out there that dig into this question and list the different pros and cons. But as in most cases, the honest answer is “it depends”. So, I want to keep it short and pick – from my perspective – the biggest advantage and […]

Largely, it remains, the neglected stepchild of e-commerce optimization. Site-search optimization has the potential to catapult your customer journey strategy to a new level. The success of an E-commerce shop is tightly coupled with the quality of its site search. Customers cannot physically enter the store and look around. Instead, they interact with the shop’s […]

One of the biggest causes of website failure is when users simply can’t find stuff on your website. The first law of e-commerce states, “if the user can’t find the product, the user can’t buy the product.” Why is Measuring and Continuously Improving Site-Search so Tricky? This sentence seems obvious and sounds straightforward. However, what […]

Framing the Hurdles to Relevant Ecommerce Search Every e-commerce shop owner wants to achieve ecommerce search relevance with the search results on their website. But what does that really mean? As the German singer Herbert Grönemeyer once stated: “It could all be so easy, but it isn’t”. It could all be so easy, but it […]

You may think the word “dumb services” in connection with software orchestration in the title is clickbait. However, I can assure you, the aforementioned “Orchestration with Dumb Services”, is a real and simple software orchestration concept certainly to improve your sleep. Any engineer, DevOps, or software architect can relate to the stress of running a […]