In his previous article, my colleague Andreas described the general importance of instant auto-complete suggest functionality in the eCommerce space. If done right – it’s a great tool to lead your visitors to their desired products. This functionality becomes ever more necessary and plays a crucial role in your customers’ overall experience, especially in light of the increase in mobile traffic to e-commerce sites.
Largely, it remains, the neglected stepchild of e-commerce optimization. Site-search optimization has the potential to catapult your customer journey strategy to a new level. The success of an E-commerce shop is tightly coupled with the quality of its site search. Customers cannot physically enter the store and look around. Instead, they interact with the shop’s […]
We all know about artificial intelligence (AI). But what many of us don’t know is that AI is now an essential component of e-Commerce, and specifically, site-search. AI impacts the site search performance of your marketplace, and is a key success factor in holding a conversation with your customer — and in converting that conversation […]