SearchHub is not a search engine. We use data to identify the highest performing keywords within your shop. We then combine all variations of these keywords into query clusters when they represent the same user intent. These clusters are filled with things like spelling mistakes, orthographic or phonetic mismatches or synonyms, and grouped under one common, best performing MasterQuery. SearchHub then sends this MasterQuery to your site search engine. As a result, your site search has less heavy lifting to do, is able to deliver results faster, and you are more easily able to optimize bespoke landing pages for your highest performing keywords, as you no longer need to account for all keyword variations.