Customers
Fritz Berger — 3,500 keywords, one intent, zero rules
E-commerce companies optimize onsite search with searchHub.
searchHub optimizes existing Site Search Solutions
Even if I manually optimized 20% of the terms, I'd never match what searchHub delivers on its own.
KPIs increased by 10–12% in A/B testing—alongside improved performance.
The Open Commerce Search Stack is like a tuning kit for Elasticsearch. The combination is ideal—especially for Spryker shops. It's exciting how many search problems it solves.
Efficient on-site search optimization
Site Search is the place where customers clearly express what they want – which makes efficient optimization your most important success factor.
Even a good onsite search benefits from searchHub. Our A/B tests showed an increase in both conversion rate and average order value.
Fritz Berger — automating the long-tail, keeping the search
Fritz Berger — automating 3,500 keyword variants per product without replacing the existing search
The Challenge
Fritz Berger is a camping generalist with an extremely broad product range. Customers search for the same product using up to 3,500 different terms. The existing search technology handled the top queries well, but the long-tail was impossible to optimize manually. Zero-results pages frustrated customers, and even store staff couldn’t find products in the system.
The Solution
searchHub was added as an optimization layer in front of the existing search engine. Purchase intent clustering grouped thousands of spelling variants into intent-based clusters. Only the highest-performing keyword from each cluster — the “ambassador” — gets sent to the search engine. No search engine replacement, no migration.
The Results With searchHub
+67% conversion rate
+153% click rate
+136% search-driven revenue
Manual synonym maintenance replaced by automated clustering
“Search is no longer a pain point” — Sonja Genitheim, E-Commerce Specialist
HELLWEG & searchHub – Smart Search, Measurable Results
HELLWEG & searchHub – Smart Search, Measurable Results
The Challenge
HELLWEG Profi-Bau- & Gartenmärkte, a major German DIY and garden center retailer, faced challenges with the search function of its Shopware 6 online store. Before integrating searchHub, the existing Elasticsearch search delivered:
Slow and inaccurate results
Time-consuming manual synonym management
Insufficient relevance of search results
The Solution
HELLWEG chose to integrate searchHub. In addition to optimizing its existing Elasticsearch instance through data-driven improvements in search logic and the identification of new data fields, searchHub implemented intelligent automation features such as smartQuery for synonym detection and smartSuggest for enhanced search suggestions. Furthermore, AI-Redirects were introduced for direct navigation, along with a dashboard enabling continuous, data-based optimization.
The Results With searchHub
Significant Performance Increase:
An A/B test showed a measurable uplift of 10–12% in key KPIs while simultaneously improving overall performance.Reduced Maintenance Effort:
Through smartQuery, intelligent automation drastically cut the manual workload for managing synonyms and term groupings.Improved User Guidance:
smartSuggest delivered more relevant search suggestions, while AI-Redirects shortened the customer journey—boosting conversion rates.Continuous Optimization:
The searchHub Dashboard enabled ongoing, data-driven improvements to search findability.Strategic Data Utilization:
HELLWEG leveraged search data insights to power targeted marketing campaigns and adapt homepage content to user trends.Efficient Multi-Shop Management:
hellweg.de and baywa-baumarkt.de were managed efficiently within a single searchHub tenant, saving valuable time on search maintenance.
hagebau – efficient search optimization without changing systems
hagebau – efficient search optimization without replacing legacy systems
The Challenge
Before integrating searchHub, the existing search reached its limits due to inconsistent product data, difficulties with numerical values, and high manual maintenance. An automated solution was urgently needed.
The Solution
searchHub intelligently enhanced the existing novomind search – with automated synonym management, intent-based clustering, and data-driven suggestions, all while preserving manual control.
The Results With searchHub
- 20-25% höhere Klickraten
- 10% mehr Add-to-carts bei Suchvorgängen
- Bis 3 Prozentpunkte reduzierte Null-Treffer-Quote.
- 2,5 Mio. Suchbegriffe automatisch optimiert in nur sieben Monaten.
Decathlon grows through improved website search.
Decathlon grows through improved website search.
The Challenge
Ensure that all traffic is efficiently routed to high-performing keyword landing pages.
The Solution
Identify the intent behind search terms, group them meaningfully, and link them to the right landing pages.
Products in action
The searchHub add-ons smartQuery and searchInsights automatically identify top-performing search queries. These are clustered by intent and linked to curated keyword landing pages.
SLV relies on open-source and expert software for onsite search.
SLV relies on open-source and expert software for onsite search.
The Challenge
Optimize Elasticsearch to efficiently perform within a B2B ecommerce environment.
The Solution
Address the shortcomings of Elasticsearch in the Spryker context without changing the underlying architecture. This maintains updatability, ensures high flexibility, and keeps business operations running smoothly.
Products in action
Open Commerce Search Stack (OCSS)
searchHub smartQuery Add-on.
OCSS enhances Elasticsearch with robust product variant handling, while smartQuery clusters variations of search terms and sends the best-performing query to Elasticsearch.
