If your business case involves only single-item baskets and 90% of your orders consist of only one article, you can skip this post.
All others: welcome to another trap in search experimentation!

Experimentation plays a pivotal role in search systems. It has the capability to improve performance, relevance, and user satisfaction. An effective search system is a must in this dynamic digital landscape. It needs to continuously adapt to meet the evolving needs and preferences of users.

In the world of online shopping, customers often start their search with a product’s brand name. For ecommerce retailers, it is essential to lead this

There are plenty of articles already out there that dig into this question and list the different pros and cons. But as in most cases, the honest answer is “it depends”.

There are plenty of articles already out there that dig into this question and list the different pros and cons. But as in most cases, the honest answer is “it depends”.

There are plenty of articles already out there that dig into this question and list the different pros and cons. But as in most cases, the honest answer is “it depends”.

When users search for things like “men’s waterproof jacket mountain equipment” they’re seeking help. What they expect is for the search engine to understand their intent, interpret it and return products, content or both that match.

Almost any person working with search is somehow aware of Synonyms and their importance when optimizing search to improve recall. Therefore, it will be no surprise to say that adding synonyms is one of the most essential methods of introducing domain-specific knowledge into any symbolic-based search engine.

This is the final post in a series of three. If you missed Part 1 and Part 2, please head over and read them first as this post will build on the work from our sample analytics application.