Which On-Site Search Changes to Watch Most Closely E-commerce site search has been evolving dramatically recently, moving away from a legacy keyword-driven approach, that often yielded inaccurate and confusing results, towards a leaner, more intuitive approach that puts user experience at its heart. The adoption of several worthy to mention technologies played a fundamental role […]

I spent a large portion of my e-commerce search life explaining why searching for “t-shirt” and “tschirts” sometimes yields totally different results in terms of result size, product selection, sorting and visual display. The major part of my job (as may apply for other “Customer Excellence” or “Site Search” consultants out there) was to teach […]